Best Practices & Hacks For Lead Generation Via LinkedIn Events (2022 Updated)
The Post-Covid era has turned us all into digital nomads. LinkedIn has come to our rescue as a powerful business networking platform by hosting digital events that help businesses stay connected and increase leads. LinkedIn Events is a great way to generate leads for your business, and in this article, we'll explore the best practices for using LinkedIn Events to generate leads.
After reading this blog, you will learn about LinkedIn Events and how they can be used for various purposes, especially for Lead Generation!
Not just this, but you will also learn about a few healthy practices while using LinkedIn Events for Lead Generation.
So let’s start by understanding the LinkedIn feature in detail…
What Are LinkedIn Events?
LinkedIn Events are online events on LinkedIn that allow LinkedIn members to connect around a shared interest, topic, or activity. These events can now be exclusive audio events. Apart from this, you can have live webinar-like events on LinkedIn.
LinkedIn users can use LinkedIn Events to find and attend upcoming events and network with other attendees before and after the event.
LinkedIn Events can be used for various purposes, including sharing ideas on one platform, building relationships virtually, and growing business connections.
LinkedIn also allows companies to promote their brand and events through LinkedIn Events pages. And let's not forget it can be used extensively for Lead Generation!
But How...? Let's find it out...
Advantages Of Using LinkedIn Events For Lead Generation
There are many advantages of using LinkedIn Events for lead generation.
First, LinkedIn is a powerful business networking platform with over 610 million members worldwide. LinkedIn has become the go-to platform for business networking, and hosting digital events on LinkedIn allows businesses to connect with a broader audience. Making it easier to communicate with people having similar interests!
Second, LinkedIn Events allows businesses to target a specific audience and send event invitations to members who are most likely to be interested in the event. LinkedIn's advanced search features make it easy to find members by job title, location, company size, and other criteria.
Third, LinkedIn Events allows businesses to track the performance of their events and measure the success of their lead generation efforts. LinkedIn gives enterprises insights into who is attending their events, how long they stay, and what actions they take after the event. LinkedIn also allows businesses to export their events' performance data into Excel for further analysis.
Finally, LinkedIn Events is a great way to build relationships with potential customers and create a sales pipeline. LinkedIn allows businesses to follow up with attendees after the event and continue the conversation. LinkedIn also makes adding attendees to your LinkedIn network easy, which can help you build long-term relationships with potential customers.
How To Get Prospects Through LinkedIn Events?
- Approach#1: By Creating Your Own LinkedIn Event
- Approach#2: By Attending Someone Else's LinkedIn Event
- Approach#3: Using Automation Tools
There are many approaches to reaching out to prospects through LinkedIn Events, some of which are as follows:
Approach #1: By Creating Your Own LinkedIn Event
Here are some tips on how to use LinkedIn Events for lead generation (By Creating Your Own LinkedIn Event):
- Use a catchy headline and description: When creating your LinkedIn Event, use a catchy headline and description that will grab attention and interest people. Remember to include essential information such as the event date, time, location, and what attendees can expect from the event.
- Promote your LinkedIn Event: Once you've created your LinkedIn Event, it's time to start promoting it! Use LinkedIn's advanced search features to find members who are likely to be interested in your event and send them a personal invitation. You can also promote your LinkedIn Event on your company's website and social media channels.
- Provide value: When planning your LinkedIn Event, make sure to offer value for attendees. This could include providing exclusive content, discounts, or access to an expert panel. Whatever you do, ensure your attendees walk away from the event feeling like they've gained something valuable.
- Follow up: After your LinkedIn Event, follow up with attendees. Send them a personal message thanking them for attending and invite them to connect on LinkedIn. You can also use LinkedIn's InMail feature to send personalized messages to attendees.
Following these tips, you can create and use your LinkedIn Event to generate leads and grow your business. So what are you waiting for? Get started today!
Approach #2: By Attending Someone Else's LinkedIn Event
Now, we will discuss some tips on how to use LinkedIn Events for lead generation (By Attending Someone Else's LinkedIn Event):
- Do your research: When looking for LinkedIn Events to attend, do your research and find events relevant to your business and target audience. You can use LinkedIn's advanced search features to find events by keyword, location, industry, and more.
- Register for the event: Once you've found an event you'd like to attend, register for the event and make sure to include your contact information. LinkedIn will then send you a confirmation email with all the event details.
- Promote your attendance: After registering for a LinkedIn Event, start promoting your attendance on your company's website and social media channels. This will help generate interest and attract potential customers to the event.
You can share the event details by just clicking on the share button, as shown in the above screenshot.
- Engage with attendees: When you're at the LinkedIn Event, make sure to engage with other attendees. Introduce yourself, start conversations, and exchange business cards. You can also use LinkedIn's InMail feature to send messages to attendees before and after the event.
So if you don’t want to create your own event but still wish to generate leads, you can do this by following these tips!
The Best thing is that creating a LinkedIn Event is completely free on LinkedIn! All you need is to stand out from the crowd to attract maximum participation for your event.
Approach #3: Using Automation Tools
When running a company or start-up, you need to invest your maximum time in strategic planning.
However, if you are busy looking out for prospects on various social media platforms, you are wasting your time which could have been used on more productive tasks.
Hence, to help you with this, there are plenty of automation tools are available in the market like Salesrobot, Skylead, Meet Alfred etc.
While using Salesrobot, connecting through LinkedIn Event has never been easier!
All you need is to:
- First, you need to go to Configuration.
- Set up the number of automatic Messages Through LinkedIn Events.
- Automate your attendance
- Get more leads without lifting a finger.
To sum it up, all these approaches have their pros and cons, so experiment and see which one works better for you and your business.
Whatever you do, make sure to take advantage of LinkedIn Events and use them to generate leads for your business.
However, keep the following things in mind:
- LinkedIn is a platform meant for networking and building relationships. Don't use LinkedIn Events as a way to spam people with sales messages.
- LinkedIn Events are a great way to generate leads, but they should be just one part of your lead generation strategy. Make sure to use a variety of methods to generate leads, including LinkedIn InMails, LinkedIn Sponsored Content, and LinkedIn Groups.
- LinkedIn Events are a great way to connect with potential customers, but they're not the only way. Use LinkedIn for branding, thought leadership, and content marketing.
To Summarise, we learnt how LinkedIn Events could be used to generate quality leads without any extra costs!
Following this article's tips, you can use LinkedIn Events to generate leads and grow your business.
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